The large-scale art and cultural event called 'Holland Art Cities' has come to an end. In 2009 and 2010, the four largest cities in Holland took part in this international event. The top ten museums in Amsterdam, Rotterdam, The Hague and Utrecht joined forces to put together an unprecedented art spectacle around the themes International influences, Dutch Masters and Young: modern and contemporary art.
With 41 expositions in the main programme and 51 in the side programme, Holland Art Cities had a strong appeal on both Dutch and foreign visitors. Around 5 million people visited the expositions in the main programme of the ten museums; 2.9 million Dutch visitors and 2 million visitors from all over the world. For 25% of the foreign visitors the Holland Art Cities expositions was one of the main reasons for their visit to the Netherlands. To underline the quality of the programme: many of the visitors came specifically to the Netherlands and/or the city to see the exhibition and were delighted with their visit.
The exhibitions that were part of the programme all ended by 31 March 2011.The official website has been taken offline to avoid confusion. To get more information on the event, its effects on tourism and the Dutch economy and how the event was valued by its visitors, you can contact the press office of NBTC:
Thérèse Ariaans
T: (+31) (0) 70 370 5283
M: (+31) (0) 6 113 883 74
E: tariaans@holland.com
Although the event Holland Art Cities has come to an end, it is still possible to enjoy culture and art in the four largest cities of Holland. You will enjoy unrivalled collections in a variety of disciplines, only within an hour’s traveling time.
Find your way to the finest places in Amsterdam, Rotterdam, The Hague and Utrecht.