Privacy Policy & Cookies

The Netherlands Board of Tourism & Conventions (the NBTC) is convinced that protection of the privacy of visitors to the Netherlands and to the website is very important for the provision of its services. We handle and secure your personal data with the utmost care. The NBTC will in all cases comply with the requirements of the Dutch Personal Data Protection Act (Wet bescherming persoonsgegevens), including when providing services outside the Netherlands.

In accordance with the Personal Data Protection Act, the Dutch Data Protection Agency established in The Hague has been notified of our processing of personal data. The Party Responsible for the data processing is the NBTC, which is established at Prinses Catharina Amaliastraat 5, 2496 XD The Hague (the Netherlands).

Processing of personal data

Within the context of the provision of its services, the NBTC records data when you request information, order a brochure or have any other type of contact with the NBTC. The NBTC uses your data to send you the information you requested. In addition, the NBTC records data in order to improve its services and to keep you informed about (new) NBTC products and services and about the activities of third parties in the Netherlands.

NBTC makes every effort to take your preferences into account. If you do not wish to receive offers or information, you can withdraw permission to use your e-mail address or have your data blocked by sending a letter to NBTC, Postbus 63470, 2502 JL Den Haag, or an e-mail message to [email protected].

Site visitor behaviour

The NBTC website records and updates general, non-identifying visit data, including on the pages that are most in demand, in order to optimise the website. This data may also be used to include more targeted data on the site, thereby allowing the NBTC to further improve its service to you.

Use of cookies

NBTC uses cookies to offer its services. A cookie is a small, simple data file that is stored on your computer’s hard disk. NBTC uses temporary cookies. These do not contain personal information and are used exclusively to make using the website easier for you.

The following cookies are placed by us (First-Party Cookies):

Host Name Expiry Purpose Description
.holland.com __utma 730 days Performance This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. This cookie lasts for 2 years by default and distinguishes between users and sessions. It it used to calculate new and returning visitor statistics. The cookie is updated every time data is sent to Google Analytics. The lifespan of the cookie can be customised by website owners.
.holland.com __utmb < 1 day Performance This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. This cookie determines new sessions and visits and expires after 30 minutes. The cookie is updated every time data is sent to Google Analytics. Any activity by a user within the 30 minute life span will count as a single visit, even if the user leaves and then returns to the site. A return after 30 minutes will count as a new visit, but a returning visitor.
.holland.com __utmc - Performance This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. It is not used in most sites but is set to enable interoperability with the older version of Google Analytics code known as Urchin. In this older versions this was used in combination with the __utmb cookie to identify new sessions/visits for returning visitors. When used by Google Analytics this is always a Session cookie which is destroyed when the user closes their browser. Where it is seen as a Persistent cookie it is therefore likely to be a different technology setting the cookie.
.holland.com __utmt_UA-nnnnnnnn < 1 day Performance This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the __utmt cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.
.holland.com __utmz 182 days Performance This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour measure of site performance. This cookie identifies the source of traffic to the site - so Google Analytics can tell site owners where visitors came from when arriving on the site. The cookie has a life span of 6 months and is updated every time data is sent to Google Analytics.
.holland.com _ceg.s 92 days Performance This cookie name is associated with software provided by Crazy Egg Inc., a USA based company providing web analytics that tracks how visitors interact with pages on a site.
.holland.com _ceg.u 92 days Performance This cookie name is associated with software provided by Crazy Egg Inc., a USA based company providing web analytics that tracks how visitors interact with pages on a site.
.holland.com _ga 730 days Performance This cookie name is asssociated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. The new service reduces the reliance on cookies in general, and only sets this and one other - _gat, although Google also say data can be collected without setting any cookies. This cookie is used to distinguishes unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners.
.holland.com _gat_UA-nnnnnnn-nn < 1 day Performance This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.
bc.holland.com AWSELB < 1 day Strictly Necessary This cookie name is associated with the Amazon Web Services Elastic Load Balancing functionality for routing client request on the server.
www.holland.com BCPermissionLevel 365 days
bc.holland.com BCReferrerOverrule 365 days
bc.holland.com BCSessionID 365 days Targeting/Advertising This cookie name is associated with software from from BlueConic, a USA and Netherlands based business, which supplies technologies to profile site visitors for targeted marketing purposes. It stores a unique visitor identifier to recognise returning visitors.
www.holland.com BCSessionID 365 days Targeting/Advertising This cookie name is associated with software from from BlueConic, a USA and Netherlands based business, which supplies technologies to profile site visitors for targeted marketing purposes. It stores a unique visitor identifier to recognise returning visitors.
bc.holland.com BCTempID < 1 day Targeting/Advertising This cookie name is associated with software from from BlueConic, a USA and Netherlands based business, which supplies technologies to profile site visitors for targeted marketing purposes.
www.holland.com BCTempID < 1 day Targeting/Advertising This cookie name is associated with software from from BlueConic, a USA and Netherlands based business, which supplies technologies to profile site visitors for targeted marketing purposes.
www.holland.com JSESSIONID - Strictly Necessary General purpose platform session cookie, used by sites written in JSP. Usually used to maintain an anonymous user session by the server.

The information recorded in the cookies is not shared with third parties. The information is reported exclusively at an overall level, which means that it cannot be traced to any specific user.

The following cookies can be placed by third parties (Third-Party Cookies):

Host Name Expiry Purpose Description
.booking.com bkng 1,825 days
.booking.com _ga 730 days This cookie name is asssociated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. The new service reduces the reliance on cookies in general, and only sets this and one other - _gat, although Google also say data can be collected without setting any cookies. This cookie is used to distinguishes unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners.
.booking.com _gat < 1 day This cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate - limiting the collection of data on high traffic sites. It expires after 10 minutes.
.youtube.com SID 948 days Targeting/Advertising YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. This is a very common cookie name, but where it is found as a session cookie it is likely to be used as for session state management. This cookie is used by Google in combination with HSID to verify a Google user account and most recent login time.
.youtube.com HSID 948 days Targeting/Advertising YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. Used by Google in combination with SID to verify Google user account and most recent login time
.youtube.com demographics 758 days Targeting/Advertising YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. Most likely used for demographic profiling and targeting for advertising
.youtube.com VISITOR_INFO1_LIVE 462 days Targeting/Advertising YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. This cookie is used as a unique identifier to track viewing of videos
.youtube.com PREF 2,278 days Targeting/Advertising YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. This is a common Google cookie, used across several of their services. Stores user preference, can be used to personalise ads on google searches
.youtube.com APISID 948 days Targeting/Advertising YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.
.youtube.com SSID 948 days Targeting/Advertising YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.
.youtube.com LOGIN_INFO 948 days Targeting/Advertising YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.
.youtube.com YSC - Targeting/Advertising YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.
.youtube.com SAPISID 948 days Targeting/Advertising YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.

The NBTC and other websites

The website contains a number of links to other websites. Although these websites have been chosen with care, the NBTC cannot accept any responsibility for the way that these organisations handle your personal data. For further details, please read the privacy statement on the website that you are visiting, if there is one.

Bookable offering

The NBTC website allows you to book accommodations and tickets. Such reservations are processed by external parties, which include:

@Leisure 
Booking.com 
Holland Ticket Services BV 
Dutch Bike Tours 
Cycletours fietsvakanties
Boat-Bike Tours 
Landal GreenParks Gmbh  
Holland Design & Gifts
Tours & Tickets (Holland Pass)
GiroLibero

The legal agreements you enter into when booking accommodations and tickets are governed by the terms and conditions of the external party that processes the transaction. The NBTC is explicitly not a contract party in such agreements.

Questions

If you have any questions about NBTC's privacy policy, please send a letter to: NBTC, Postbus 63470, 2502 JL Den Haag, or e-mail us at [email protected]

Amendments

The NBTC reserves the right to amend its privacy statement, which is why you should check it regularly.

The Hague, 1 April 2017.