Friday 4 & Saturday 5 December 2009 the Netherlands Board of Tourism & Conventions (NBTC) is organising the international Holland Showcase. This two day programme enables European meeting professionals to get acquainted with or refresh their perspective on Holland and its MICE possibilities.

Friday 4 December 2009

On the first day of the programme all delegates will be welcomed in The Hague for a familiarisation trip through this city of many faces. After visiting the diverse range of venues in The Hague the delegates will meet up with the Dutch MICE industry. During the workshops buyers will have the opportunity to discuss business opportunities with approximately 30 Dutch key suppliers.

Programme at a glance

09:00  Welcome breakfast and introduction to Holland
10:30  Cultural tour at the Municipal Museum, discover the treasure
           rooms of Picasso, Sezanne and Mondriaan 
12:00  Tour and lunch at the 5* Steigenberger Kurhaus Hotel 
14:15  Workshop with Dutch suppliers at miniature city Madurodam
17.30  Time to freshen up at the Mercure The Hague Central
18:45  City tour of The Hague 
19:15  Dinner at various special venues in the city centre
22:30  Overnight stay in The Hague

Learn more about The Hague

Saturday 5 December 2009

On Saturday delegates can enjoy the city programme of their choice and let surprise themselves by the programmes in Utrecht or Amsterdam. They can choose the city that suits their needs best.

Utrecht - experience the heart of Holland

Utrecht offers a unique blend of urban excitement in a small-town atmoshpere. It boasts beautiful surroundings, historical features and a vibrant inner city.

Programme at a glance

10:15  Refreshments in Media Plaza
10:30  Guided tour through Media Plaza & Jaarbeurs Utrecht
11:30  Boat tour 
12:30  Guided tour through the Railway Museum
13:00  Lunch at Railway Museum 
14:30  Visit the Dom Church and climb up the Dom tower 
15:45  Short guided city tour 
16:15  Drinks at 5* hotel Karel V 
17:15  Time to freshen up at Hotel Mitland
18:30  Cocktail and dinner at Restaurant Luden 
21:30  Discover Utrecht's nightlife (optional) 

Learn more about Utrecht

Amsterdam

Your Amsterdam visit will be filled with many treasures associated with water in the Metropolitan Area of the city, both new and old. Discovering a Fresh Dutch View on what Amsterdam has to offer, you will be whisked between venues by boat, bus and by foot. 

Programme at a glance

09:15  Visit Dorint Airport hotel (Schiphol airport)
10:00  Visit Accor Novotel Amsterdam

Tour 1

11:15  Visit Rembrandt Tower
12:00  Visit Hermitage Amsterdam 
13:30  Lunch on board of a Pureliner boat 
14:30  Visit Passenger Terminal Amsterdam and Mövenpick Hotel
15:30  Visit Beurs van Berlage
16:30  Visit the Stadsschouwburg Theatre
17:00  Drinks at the Park Hotel 
18:00  Time to freshen up at Apollo Hotel 
19:45  Farewell dinner at restaurant Flo
22:00  Discover Amsterdam's nightlife (optional)

Tour 2

11:00  Visit Hotel Okura
11:25  Visit Apollo Hotel
12:20  Visit Hermitage Amsterdam
13:15  Visit and lunch at The Grand
15:00  Visit NEMO
16:00  Visit the Stadsschouwburg Theatre
16:50  Visit House of Bols
18:10  Time to freshen up at Park Hotel
19:45  Farewell dinner at restaurant Flo
22:00  Discover Amsterdam's nightlife (optional) 

Learn more about Amsterdam