FloraHolland is a flower auction company located in Aalsmeer, Naaldwijk, Rijnsburg, Venlo, Bleiswijk and Eelde. Together, the auction houses are home to the largest flower auction in the world. Well over 20 million flowers and plants are sold at FloraHolland every day.
The figures about FloraHolland are unbelievable. 90% of Dutch flower trade takes place at FloraHolland. The auction houses have around 5000 members, 9000 suppliers, 3500 customers and 4500 employees. Dutch floricultural business creates 250.000 full time jobs for people worldwide, directly as well as indirectly.
You will have to get up early, but a visit to the auction makes it more than worthwhile. Feel the tension in the auction rooms and watch the auction of dozens of tractors with flower trolleys swarm around. You can experience the dynamics of the international flower and plant trade in Aalsmeer and Naaldwijk.