Dutch Masters, ice skating, and much more. Ten new videos on the way in the return of “Holland. The Original Cool.”

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February 12, 2015

Hopefully you’ve heard by now that Holland is The Original Cool. It’s been taught, experienced and even (allegedly) stolen. And still, there so much Holland cool to show American travelers.  So with that in mind - fresh off a Gold Adrian Award win - the “Holland. The Original Cool.” series returns in 2015 with a brand new slate of videos.

This month, the first of 10 new anticipated videos will debut, featuring a variety of #HollandCool themes courtesy of our host Pim de Koel. From celebrating the Dutch Masters to Holland’s love for the ice and much more – this year the viewer will get up close and personal with new ways to experience “Holland. The Original Cool.”

Interested travelers are encouraged to visit Holland.com/cool for more information about this year’s series, as well as to check out other engaging content (blog posts, photos and more) providing additional travel tips, advice and fun.

An ongoing partnership between the Netherlands Board of Tourism & Conventions, KLM Royal Dutch Airlines, Amsterdam Airport Schiphol and Amsterdam Marketing, the first "Holland. The Original Cool." video debuted in May of 2013 and earned more than 1 million views in just four months as well as numerous industry accolades.  In 2014 the campaign was awarded a coveted Gold Medal from HSMAIs Adrian Awards, honoring the very best in travel marketing.

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