Netherlands Board of Tourism & Conventions (NBTC)


The Netherlands Board of Tourism & Conventions (NBTC) is the organisation responsible for promoting the Netherlands nationally and internationally. We put the Netherlands on the map as an attractive destination by means of our registered brand ‘Holland’. We focus on the markets for holidays, business meetings and conventions. To do this we receive central government funding from the Ministry of Economic Affairs and we cooperate closely with partners within tourism industry. As the premier organisation for marketing the Netherlands as a destination, we possess a lot of expertise in the marketing, communication and research fields. This results in effective campaigns and publicity that attract more visitors to the Netherlands.

The Department Marketing Meetings, Conventions & Events researches international and European conventions which may take place in the Netherlands. We actively seek contact with Dutch associations and support them in their bid to host a congress. The result is a strong bid made by joint forces in order to increase our chances to win the bid and bring the conference to the Netherlands.

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