New on the Holland stand at WTM 2017 -

New on the Holland stand at WTM 2017

Oct. 3, 2017

Holland will once again have a significant stand at this year’s World Travel Market, Excel Centre, London, 6-8 November 2017. With over 30 partners exhibiting there will be a variety of attractions, experiences, hotels and transport carriers to meet on the brand-new stand. The stand will be decorated in orange and will have eye-catching classic Dutch icons such as bicycles, tulips and windmills. It will be officially opened by the Ambassador of the Kingdom of the Netherlands to London, Mr Simon J.H. Smits, on Monday 6 November.

During WTM, NBTC will be launching a new initiative – the Dutch Golden Age. This new storyline consists of the following city partners: Middelburg, Dordrecht, Delft, The Hague, Leiden, Haarlem, Amsterdam and Hoorn-Enkhuizen. Collectively these cities tell the story of the Golden Age in 17th century Holland. It is still possible to experience the Golden Age when walking through the cities, by viewing art by Dutch Masters in the many museums or learning about the Dutch East India Company which brought great wealth to Holland. Part of this storyline is the 2019 theme year Rembrandt and the Dutch Golden Age. In 2019 it will be 350 years since the great Dutch Master Rembrandt passed away and this will be commemorated throughout the year with exibitions in the cities of The Hague, Leiden and Amsterdam. In addition cities such as Middelburg and Delft will also host Golden Age themed events and smaller exhibitions.

A selection of highlights for the year ahead are detailed in the paragraphs below, for a list of all exhibitors see Editors Notes.

Corendon Hotels & Resorts

The modern 4-star Corendon Village Amsterdam will open its doors in the first quarter of 2018. With 673 rooms and apartments, Corendon Village Amsterdam is going to be one of the largest hotels in the Benelux. The brand new Corendon Village Amsterdam will be conveniently located at only a short distance away from Amsterdam Airport Schiphol and Amsterdam’s main business districts. The hotel will be the ideal location for (inter)national meetings, events, and conferences. A free shuttle bus will operate between the airport and the hotel.

Corendon Village Amsterdam will encompass three separate hotel wings, which are all connected through outdoor covered walkways and surrounded by gardens. The hotel will boast a selection of restaurants & bars, amongst which a Skybar with a phenomenal view over the runway of Schiphol Airport, a swimming pool and spa & fitness facilities and a cinema. In the comfortable and stylish design of the hotel’s rooms and suites, any guest will immediately feel at home.

The Apartment Wing of Corendon Village Amsterdam will offer 298 studio apartments. The fully equipped and serviced apartments feature a separate living- and bedroom area, spacious bathroom, working area and fully equipped kitchen. With warm colours and stylish furnishings, the truly modern apartments will feel like a home away from home.

Efteling Theme Park & Resort

Efteling, the traditional fairytale theme park in Holland packed full of fairytale attractions, captivating shows and enchanting rides, has enjoyed a successful year in 2017, further positioning the park as one of the most popular of its kind in Europe. With 4.76 million visitors to Efteling in 2016, the theme park has been recognised in a number of prestigious awards in 2017 such as the annual Theme Park Insider Awards where it won the ‘Best Park’ award and was nominated for the ‘Best Family Theme Park’ award in the Family Traveller Awards.

In the summer of 2017, Efteling opened a new indoor dark ride, Symbolica: Palace of Fantasy, which is the park’s largest and most expensive ride to date, at an investment of €35 million. This family friendly attraction takes guests on an adventure through the hidden rooms of a royal palace, offering them an exceptional experience. Efteling also opened its new accommodation - the Holiday Village Efteling Loonsche Land – located within walking distance of the park and boasting a 3* hotel with 75 rooms, as well as 65 holiday houses designed with a ‘back to nature’ theme. The area is surrounded by nature, with forests heather fields and children’s playgrounds.

From 13 November 2017 until 31 January 2018, Efteling will be transformed into a winter wonderland, ‘Winter Efteling’ will have thousands of twinkling lights, bonfires, traditional food stalls, an ice skating rink with a snow slide and a cross country ski track. From hungry gargoyle bins that smile when visitors feed them rubbish, to the musical kitchen in the pancake house, Polles Keuken, and the traditional carousels, visitors will be enthralled by Efteling’s quirky charm and heart-warming atmosphere. Inspired by classic stories from Hans Christian Andersen, Brothers Grimm and Charles Perrault, Efteling’s own team of creative designers bring tales such as Cinderella, Sleeping Beauty and Pinocchio to life.

Thrill seekers can enjoy a mix of rollercoasters such as the infamous dive coaster Baron 1898 and the double track wooden Joris en de Draak – guaranteed to give visitors an adrenaline rush. For something a little calmer, Efteling offers a number of indoor dark rides, including Fata Morgana, a boat journey passing through scenes from the Far East and uncovering secrets from The Forbidden City, and Droomvlucht, which tells the story of an enchanting world where unicorns and forest animals come to life. Efteling’s must-see shows will captivate visitors of all ages, such as the open-air theatre show Raveleijn, featuring stunt riders, ravens and a fire breathing dragon, and Aquanura – the largest water show in Europe.


Keukenhof Gardens will open its gates for the 68th time on 22 March 2018.  When it closes eight weeks later, some 1 million visitors from across the world will have visited the international flower exhibition. Keukenhof now has a hundred flower bulb growers supplying bulbs to the park and five hundred flower growers participating in the flower shows. The theme for 2018 will be Romance in flowers – the two of course are inextricably linked and the whole park will evoke a romantic atmosphere.

Keukenhof is the platform for the Dutch floricultural sector. For the exhibitors and participants in the flower shows, it provides a superb showcase for their bulbs, flowers and plants. The park is redesigned every single year. Keukenhof's designer takes inspiration from the latest trends and adapt the design to suit the specific wishes of growers. This in turn provides inspiration to the visitors who gather new ideas to apply at home. In the flower shows, the arrangers also put the latest gardening ideas into practice. All of this enables Keukenhof and the growers to support and strengthen each other. With millions of flowers in bloom across the park including tulips, hyacinth, daffodils and narcissus, it is a feast for the senses.

The Mauritshuis

The Mauritshuis is home to the best of Dutch Golden Age painting. The compact collection is in the heart of The Hague.  Masterpieces such as Vermeer’s Girl with a Pearl Earring, The Anatomy Lesson of Dr. Nicolaes Tulp by Rembrandt, The Goldfinch by Fabritius and The Bull by Potter are on permanent display. Visitors can see over two hundred masterpieces by Dutch and Flemish artists in the historic yet intimate interior, in addition to this a programme of temporary exhibitions take place. In 2018 these will include:

Jan Steen’s Histories
15 February - 13 May 2018

This seventeenth century Dutch artist is mainly known as the painter of jolly and somewhat chaotic scenes from daily life – there is even a proverb in Dutch that refers to this, the ‘Jan Steen household’. But the artist also depicted entirely different subjects: paintings showing stories from the Bible, classical mythology, and history. A prime example is Moses and the Pharaoh's Crown at the Mauritshuis. These are stories filled with excitement, drama, and passion. Through a selection of roughly twenty paintings, the exhibition will show that Steen was a versatile and ambitious artist, with considerable literary knowledge and a keen eye for the comical aspects of each story.

Girl with a Pearl Earring Research Project (provisional title)
26 February – 11 March 2018

In 2018 the Mauritshuis will begin a research project on its most famous painting, Vermeer’s Girl with a Pearl Earring. Technical investigations will take place in the museum’s ‘Golden Room’ which will give visitors a unique opportunity to experience research up close.

Rogier van der Weyden – research and restoration
(provisional title)
14 June - 9 September 2018

The Mauritshuis will research and restore one of its oldest and most special works: The Lamentation of Christ, painted c. 1460-1464 by Rogier van der Weyden. Together with Jan van Eyck, this Brussels-based painter is considered the founder of Flemish painting. During the exhibition, the painting will be restored in public view. The show will also explore various issues relating to technique and art history. How was the painting made? What was the role of the signature? To whom is the work attributed? What was the role of the artwork, and who might have commissioned it?

Dutch paintings from National Trust Houses (provisional title)
11 October 2018 - 6 January 2019

English country houses have traditionally been the home to Dutch Golden Age masters. Most of these paintings were acquired in the eighteenth century, the heyday of the English country house. Although over time many owners were forced to sell works to raise funds, there are still many extraordinary paintings to be found in country houses today. For this exhibition, the Mauritshuis has selected exquisite Dutch paintings from houses managed by the National Trust.

Rotterdam Partners

The city of Rotterdam famed for its contemporary architecture and innovative approach to design and the environment has exciting projects due to be unveiled in 2018, these include: The Floating Farm – the world’s first floating farm will have 40 grazing cows producing 1,200 litres of milk a day. The Recycled Park is also expected in early 2018. The park will be made of recycled plastic retrieved from the Nieuwe Maas River.

A new hotel, Room Mate Bruno is expected to open at the end of 2017 in the historic Pakhuis Meesteren warehouse on Rotterdam’s Kop van Zuid peninsula. This lifestyle hotel is part of the Room Mate chain, based in Spain. The hotel will have 217 rooms, various conference facilities and an indoor car park. The building’s original state will be preserved wherever possible, due to the historic value of the older sections. Additional floors will be added on top of the building, however.

A new Metro line: Metro to Hoek van Holland (Rotterdam Beach) City transit authority RET is adding a new connection: the Hoekse Lijn (‘Hook Line’), which links Rotterdam to the town of Hoek van Holland on the North Sea coast. The metro vehicles will be equipped with Wi-Fi connectivity. The metro line will run up to Hook of Holland starting in March 2018, with a new metro station scheduled to open right on the beach in 2018.

The Hague Marketing Bureau

In 2018 The Hague will be celebrating the 200th anniversary of its seaside resort Scheveningen with a Seaside Festival (‘Feest aan Zee’). Special events and exhibitions will take place throughout the year, and the city will be decked out for the celebrations. The Volvo Ocean Race, an around the world sailing race, across four oceans and touching six continents will finish in The Hague. The spectacular finish comes with eight days of festivities in the summer. Other highlights of the Seaside Festival will include the Red Bull Knock Out on the beach and the annual international fireworks festival. Seaside Festival will start on 1 January 2018 with the New Year’s Dive and end on 31 December 2018 with big bonfires on the North and South Beach. Scheveningen is less than fifteen minutes away from the city centre of The Hague and is easily reached by public transport.

Province of Noord-Brabant

Noord-Brabant is home to the beautiful natural landscape of the Biesbosch, historic cities such as ’s-Hertogenbosch and the leading design city of Holland, Eindhoven. This gastronomic province offers excellent eating and drinking, but most of all it’s hospitable. Brabant’s highlights include:


The fortified town of Heusden is famous for its atmospheric and historical setting and for its culinary offerings. In 2018 Heusden will be celebrating 700 years of borough rights through various festivities, exhibitions and activities. At the same time, the Province of Noord-Brabant will be the European Region of Gastronomy. During the theme year ‘We Are Food’ Heusden will also show that it has plenty to offer when it comes to delicious and healthy eating.

Beekse Bergen

From April, you can stay overnight at Beekse Bergen in the new Safari Resort and wake up with wild animals less than 15 metres from your veranda. The Safari Resort is spaciously laid out with luxurious lodges, safari tents and tree houses spread out across savannas and woodland. The accommodation includes every comfort and breath-taking views of the animals in nature. 


Tilburg has a large variety of cultural and contemporary art. Museum De Pont has an excellent reputation through its rich private collection of art and impressive exhibitions by top international artists. Within walking distance of De Pont is the TextielMuseum which won the Dutch BankGiro Lottery Museum Prize in 2017. Design, art and heritage are intertwined here. The Natuurmuseum Brabant is also very special. Every year more than 75,000 visitors to this family museum discover everything about plants and animals, with a passing reference to humans.

De Maashorst – Brabant’s antiquity

In De Maashorst, Brabant’s most ancient area, spot the European bison, wild bull and Exmoor ponies. Spectacular archaeological discoveries have been made in recent years. Archaeologists have discovered graves from the first Ice Age and a prehistoric graveyard. Tangible memories from (pre)historic times which are still present and visible in the current landscapes. Discover Brabant’s largest single nature area.

Noordbrabants Museum

Loving Vincent: the exhibition will be held in the Noordbrabants Museum from 14 October 2017 to 28 January 2018. It offers a unique glimpse behind the scenes of the making of the first painted animation film in the world about Vincent van Gogh (1853-1890). More than 125 artists bring the artist to life with 65,000 paintings, which is 12 canvasses per second, using a technique that is comparable with that of Van Gogh himself. In Loving Vincent: works that have been used in the film will show how the paintings were brought to life. As well as a timeline, there will also be a green screen to allow the visitor to step into a painting by Van Gogh. Visitors to the exhibition will learn more about Vincent van Gogh and the unique way in which the film was made.


A great opportunity to become a designer for a day. You can for example design and produce your own Gerrit Rietveld inspired chair, Piet Hein Eek style furniture or Piet Mondrian inspired piece of art. You will not only discover what’s going on in a designer’s head and heart, but also experience the typical Eindhoven atmosphere, known for its co-creation and energetic mindset. The programme is guided by local designers. At the end of the day you can take your design home with you. Eindhoven is easily reached by Ryanair from the UK via Eindhoven Airport which connects the Southern Dutch province of Brabant with three destinations in the UK - London Stansted, Manchester and Edinburgh.

Editors Notes

List of Exhibitors on Holland Stand 2017 in Alphabetical order:

Aeon Plaza Hotels, Amsterdam Museum, Apollo Hotels and Resorts, Boat Bike Tours, Canal Company, Corendon Hotels & Resorts, Delft Marketing, Dutch Cruise Line, Efteling Theme Park Resort, Eurostar, Gassan Diamonds, Golden Age Cheese Store,  Havi Travel Incoming Service, Heineken Experience, Holland Inbound, Holland Incoming, Holland Palette, Holland Ticket Services, ITO Tours, Kamstra Travel, Keukenhof, Kröller Müller Museum, Lindbergh Tour & Travel, Lovers Canal Cruises, Madurodam, Mauritshuis, Regional Tourist Board Arnhem Nijmegen, Rijksmuseum, Rotterdam Partners, Royal Coster Diamonds, Select Voyages, Stay Okay, Stedelijk Museum, Stena Line, Stromma Nederland (canal company), The Hague Marketing Bureau, Van Gogh Brabant, Visit Brabant and WestCord Hotels.

The Holland Stand EU500 is in the North Hall. Simone Sagi, PR Manager will be present on the Holland stand, please make contact to arrange a meeting to discuss Holland in 2018 or interviews with partners.

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