Founded in 1993, Droog was the first to make a statement on design. With its no-nonsense, down to earth design mentality, Droog quickly became one of the most, if not the most, influential players in the field of defining and positioning Dutch design internationally.
- One of the most influential Dutch Designs.
- Designs with a statement.
- Innovative and different perspectives.
Besides its conceptual and contextual approach towards design, Droog is well known for working in close collaboration with an international network of known and unknown cutting-edge designers, architects and artists. The objects designed by the avant-garde designers are just examples of the Droog legacy so far.
Successful partnerships with renowned Dutch designers
In the past few years, Droog has worked with a congenial pool of renowned Dutch designers such as Jurgen Bey, Hella Jongerius, Tejo Remy, Marcel Wanders, Joris Laarman and Richard Hutten whose exclusive products, projects, exhibitions and events have been extensively published and collected by museums all over the world.
Designs with a statement
The curatorial collection of selected items show a distributed statement about design as cultural commentary. The Droog collection currently consists of more than 200 products designed by more than a hundred designers. The Droog collection is distributed via the website, the Droog stores in Amsterdam, New York and Tokyo and limited retailers worldwide. New designs are often developed and presented in relation with exhibitions, such as Marcel Wanders’s knotted chair.