GASSAN Diamonds Amsterdam
Amsterdam, diamond city
Amsterdam has been famous for its diamonds for more than 425 years, and GASSAN Diamonds is an important part of that history. It was established in 1945, just after the end of the Second World War, by Samuel Gassan, as a business specialising in the import and export of raw and cut diamonds. Today, the business is located in a monumental building on Uilenburg island in the centre of Amsterdam.
At GASSAN Diamonds, you can learn all you want to know about diamonds. In no less than 27 languages, the guides will answer all your questions about the history and craft of Amsterdam’s diamond cutters. You will learn about carats, colours, clarity, cuts, and witness the cutting of the business’ pride, the GASSAN 121.
GASSAN’S diamond cutters have been working to create the perfect, brilliantly cut diamond for decades. This cut originally had 57 facets, but the cutters have since developed a unique, patented cut that has no less than 121 facets: the GASSAN 121. The increased number of facets gives the diamond even more brilliance.
If you find yourself considering purchasing a diamond of your own after the tour, GASSAN offers the unique option of designing your own jewel. Choose the setting and the cut, and your personal jewel will be ready in as little as 30 minutes!
GASSAN are not only famous as diamond cutters, but also for their position among the market leaders in the fields of Haute Joaillerie and Haute Horlogerie. On the ground floor, you will therefore find an extensive collection of jewellery and an impressive Rolex Boutique carrying a large range of the exclusive Swiss brand’s models. Besides Rolex, GASSAN also carries other brands, such as Jaeger-Le Coultre, IWC, Omega, Rado, Longines and Tissot.
Would you like to be pampered? Book the GASSAN VIP Tour. You’ll start your tour with a glass of champagne followed by a guided tour through the GASSAN site and Rolex Boutique. Discover all about diamonds and the art of diamond cutting and ask a certified Rolex watchmaker all your questions. You can have your watchband cleaned free of charge. Finally, you will receive a unique Rolex goodie bag at the end of the tour. Book the VIP Tour at GASSAN.