Royal FloraHolland - Holland.com
Royal FloraHolland, Naaldwijk
Royal FloraHolland, Naaldwijk
Photo: © Royal FloraHolland
North Holland

Royal FloraHolland

Royal FloraHolland is a flower auction company located in Aalsmeer, Naaldwijk, Rijnsburg, Venlo, Bleiswijk and Eelde. Together, the auction houses are home to the largest flower auction in the world. Well over 20 million flowers and plants are sold at Royal FloraHolland every day.

  • Visit the world's biggest flower auction.
  • Feel the tension in the auction halls.
  • Make sure you get up early; most of the work is done early in the morning.

Impressive figures

Flower auctions used to take place in local cafes, but those days have long since passed. 90% of the Dutch flower trade takes place at Royal FloraHolland, the largest flower auction in the world. The flowers do not just come from the Netherlands, but from 50 other countries as well. There are 35 auction clocks and over 100,000 transactions are made every day. The most popular flower varieties are roses, tulips and chrysanthemums.

Visit the auction in Aalsmeer

Royal FloraHolland has a visitor's center in Aalsmeer. You will have to get up early, but a visit to the auction makes it more than worthwhile. Feel the tension in the auction rooms and watch the auction of dozens of tractors with flower trolleys swarm around. On the website of Royal FloraHoland you can find more information about tickets and tours. Download the app for a personal tour in your own language.

Editorial tip

Did you enjoy the early bird experience at the auction? Combine your visit with the nearby Floriworld attraction or the Flower Art Museum in Aalsmeer.

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