© Iris van den Broek

Food & Shopping

Learn the story behind the dishes and experience food in a totally different way. Eat at unique locations and indulge or stop by a local market and buy rare items. It will not get more urban than this.


Explore Holland and indulge in its cities like Utrecht, Rotterdam and Amersfoort. These Urban cities mean much more than just their names and pictures; they are a way of life. Let their people, their sounds, their people inspire you. Be part of good conversations and good food. Let architecture, fashion and innovation captivate your senses. The more you explore the more magic you uncover. Urban Holland. The New Dutch.



Discover Urban Holland Experiences

Food in Holland

Food & Drink

Dutch Food and Cuisine

Taste and discover the pure, delicious and honest cuisine of Holland.

© Hugo Thomassen
Shopping

Markets of Maastricht

It is possible to visit a market every day of the week in Maastricht, where you can browse the seemingly endless wares on display.

Food & Drink

10x dinner in special locations

Dine in the most special locations in Holland, from Euromast to cookie factory.

Picnic in the park

Go for a wonderful picnic in the best city parks of Amsterdam, The Hague, Rotterdam or Utrecht.

© Iris van den Broek
Food & Drink

Take a food safari in Rotterdam

Find out how Rotterdam’s restaurants, chefs and producers are taking an innovative approach to food.

Shopping in Holland

We have a broad selection of shopping destinations for you. Experience the Urban vibe in each city.

Shopping

Exclusive shopping in Rotterdam

Explore the most original and exclusive design stores in Rotterdam.

Shopping

Shopping in The Hague

The Hague and class are two birds of a feather.

Shopping

Shopping in Breda

Breda is a great city for shopping, with plenty of wonderful shops, trendy boutiques, and pleasant lunchrooms.

© Hugo Thomassen
Shopping

Indoor shopping in Maastricht

Discover the best shopping centres and department stores in Maastricht.

Shopping

Indoor shopping in Utrecht

Discover the best indoor shopping spots in Utrecht.

Shopping

Shopping in Arnhem

Buy clothing directly from the designers in the Fashion District.

Shopping

Shopping in Eindhoven

Eindhoven is a great city for shopping boasting a huge and varied range of shops.