© Floriworld


Visit FloriWorld, an interactive attraction for all seasons near Royal FloraHolland in Aalsmeer. Enter the ‘world of flowers’, let different experiences guide you along and who knows, you might walk out with a fresh bouquet of flowers.

  • Be transported by a surprising floral attraction full of images and sound.
  • Take gorgeous floral selfies with different backgrounds.
  • See the innovations in flower and plant cultivation or join a workshop.

Walk through a corridor with various Dutch landscapes and enter your first experience: a projection of images and sound filling the entire space. Images alternate in tandem with the music, from colourful flowers to alien landscapes: Welcome to FloriWorld!

Floral selfies and Dan’s wedding

In the next areas, you put your own spin on the experience that is FloriWorld. Stroll through the plant garden, picture yourself in one of the small living rooms full of ambiance and go crazy with selfies. Curious about the secret world of flower bouquets and how plants are cultivated? Watch fascinating videos about innovation in floriculture. Follow the character ‘Dan’ who ends up in the world of flowers and is almost late for his own wedding… Will he make it on time? You’ll find out first-hand because you’re invited.

The auction game

Last but not least, you end up in the ‘auction room’. Bid as low as possible on one of the handmade floral bouquets that are transported on a flower rail through the whole experience and go home with fresh flowers!

A fun attraction that lets you experience flowers all year round. Combine FloriWorld with a visit to the auction or the Flower Art Museum.
Editorial tip

Practical information and routes

FloriWorld is located in Aalsmeer and can be reached easily by bus from Hoofddorp, Schiphol and Amsterdam RAI. It can also be reached by car and bicycle. The attraction is more or less along the route between The Hague and Amsterdam. Follow the signs for Royal Flora Holland and FloriWorld. Parking is free for the first 3 hours. FloriWorld has a restaurant and a small gift shop, and is wheelchair accessible. See the website for more information and tickets.

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