Discover Holland's urban experiences -
Photo: © Iris van den Broek

Urban Holland

It is one of the underestimated things of travelling. We travel to immerse ourselves in a new culture and be somewhere else, to go on a journey filled with new experiences, to collect moments, and gather memories. Over time travel has changed tremendously; we demand new, more exciting, but above all local and unique experiences. Find out what is new and cool in Holland and be the first to experience how urban Holland really is.

Explore Holland and indulge in its cities like Utrecht, Rotterdam and Amersfoort. These Urban cities mean much more than just their names and pictures; they are a way of life. Let their people, their sounds, their people inspire you. Be part of good conversations and good food. Let architecture, fashion and innovation captivate your senses. The more you explore the more magic you uncover. Urban Holland. The New Dutch.

Discover Urban Holland Experiences

La Defense building in Almere


Thanks to the creative and innovative input of Dutch architects one can encounter a unique and beautiful construction anywhere in the city.

Art & Design

Dutch design is rapidly carving its own distinctive identity on the world stage by focusing on functionality – with the odd playful quirk.

Music Venues

Music & Festivals

Discover the latest talent, dance until the early hours, sing along with the Dutch, feel free and most importantly be entertained.

Fenix Food Factory in Rotterdam

Food & Shopping

Learn the story behind the dishes and experience food in a totally different way. Eat at unique urban locations and indulge or stop by a local market and buy rare items.