Discover Holland's urban experiences -
Photo: © Iris van den Broek

Urban Holland

It is one of the underestimated things of travelling. We travel to immerse ourselves in a new culture and be somewhere else, to go on a journey filled with new experiences, to collect moments, and gather memories. Over time travel has changed tremendously; we demand new, more exciting, but above all local and unique experiences. Find out what is new and cool in Holland and be the first to experience how urban Holland really is.

Explore Holland and indulge in its cities like Utrecht, Rotterdam and Amersfoort. These Urban cities mean much more than just their names and pictures; they are a way of life. Let their people, their sounds, their people inspire you. Be part of good conversations and good food. Let architecture, fashion and innovation captivate your senses. The more you explore the more magic you uncover. Urban Holland. The New Dutch.

Discover Urban Holland Experiences

La Defense building in Almere


Enjoy the latest architectural designs displayed while you are wandering through a city.

Art & Design

Follow the cultural movement in Holland. Discover the creative art scene and dive into the latest Dutch designs.

Music Venues

Music & Festivals

Holland is known for its countless music festivals. You will definitely find something you love.

Fenix Food Factory in Rotterdam

Food & Shopping

Taste eclectic food and find the perfect shop for an exclusive item.