© Iris van den Broek

Urban Holland

It is one of the underestimated things of travelling. We travel to immerse ourselves in a new culture and be somewhere else, to go on a journey filled with new experiences, to collect moments, and gather memories. Over time travel has changed tremendously; we demand new, more exciting, but above all local and unique experiences. Find out what is new and cool in Holland and be the first to experience how urban Holland really is.
La Defense building in Almere
Category: Discover


Thanks to the creative and innovative input of Dutch architects one can encounter a unique and beautiful construction anywhere in the city.

Wall art in Eindhoven
Category: Discover

Art & Design

Dutch design is rapidly carving its own distinctive identity on the world stage by focusing on functionality – with the odd playful quirk.

Spoorzone Festival, Tilburg
Category: Discover

Music & Festivals

Discover the latest talent, dance until the early hours, sing along with the Dutch, feel free and most importantly be entertained.

Fenix Food Factory in Rotterdam
Category: Discover

Food & Shopping

Learn the story behind the dishes and experience food in a totally different way. Eat at unique urban locations and indulge or stop by a local market and buy rare items.