1867 was a ‘dam good year for beer. It was the year Gerard Adriaan Heineken built a new brewery in the heart of Amsterdam. Today, the Heineken Experience opens up a real ‘dam experience. 
In the pumping heart of the old brewery, you can dive into the beer, uhh... world of Heineken®. In a 90-minute self-guided tour, you’ll learn about the company’s heritage, brewing process, innovations and about what it takes to serve a star. 

You’ll find out that the world-famous beer is made from just four natural ingredients and discover the brand’s sponsor activities in Formula 1, the UEFA Champions League and the Rugby World Cup. And surely, at the end of the tour, you can raise your glass with new friends.

We are your guide to a genuine taste of Heineken® and your ‘dam local friend.
Welcome to the home of Heineken®.


Exploring the home of Heineken® takes approx. 1.5 hrs.
For special prices and group rates (over 20 persons) please contact us via [email protected]
The Heineken Experience is open 365 days a year!

The Heineken Experience is accessible with wheelchairs. Wheelchairs can be booked (free of charge) 48 hours up front. Please avoid weekends due to large crowds.

Visitors under the age of 18 must be accompanied by an adult. According to Dutch law and Heineken policy, we do not serve alcoholic beverages to visitors under the age of 18.

Address: Stadhouderskade 78 / Amsterdam