The Heineken Experience offers a unique combination of nostalgia and an exciting and fast-moving presentation in which the latest technologies create a surprising effect. This Experience is both fun and educational.

Guide yourself through the Heineken heritage and the brewer's craft with perfectly preserved equipment from days gone by and the latest multimedia technology. And don't worry if you get thirsty along the way!

HOW DOES IT FEEL TO BE A BOTTLE OF BEER?
Walk around at your leisure and see for yourself how Heineken is bottled, check out your knowledge of the brewing process, learn about Heineken's historic heritage and then enjoy a perfect glass of Heineken beer. The best example of a combination of entertainment and education is the 'Bottle Ride.' Ever wondered what it's like to be a bottle of beer? You start the ride as an empty bottle, following the different processes until you emerge as a filled bottle of Heineken ready for the consumer. The bottle ride is a moving experience (literally) as you find yourself on a conveyor belt traveling with the thousands of other bottles on their path through the brewery.

BEERTEST
Each room in the historic brewery has retained its own atmosphere. In the original brewing room, the impressive hop boilers have been preserved. As you walk through the old silos where grain used to be stored, look at the thickness of the walls to appreciate the work involved in the reconstruction. You can walk through an 'Amsterdam alleyway' and meet Dr. Elion. He is the scientist who discovered Heineken's successful yeast. Is your head still clear? Then test your knowledge of beer.

CHEERS!
During your visit do not forget to send your family and friends a foto or video email to share the Heineken Experience with them. As it is a self guided tour, you can map out your own route. An average visit takes one and a half-hours, The admission includes 3 drinks (beers or soda’s) for free and a Experience remembrance gift. Cheers!