The number of wellness centres in the Netherlands is growing. Not only Dutch people continue to get better acquainted with the luxury of pampering and relaxation, wellness holidays are also very popular amongst Germans and Belgians. The fact alone that the spa and sauna culture is not strictly seasonal is an advantage from which tourism stands to gain.

Primary wellness centres

In the Netherlands, there are 166 companies that provide primary facilities for wellness activities (saunas, thermal baths, massages, beauty treatments, fitness and physiotherapy). This category includes sauna centres, spas, health resorts and hammams. Nearly 50 percent of all sauna centres are located in the provinces of Noord-Holland, Zuid-Holland and Noord-Brabant. There is on average one sauna centre per 100,000 people

Popular centres
Veluwsebron (largest wellness resort in Holland), Zwaluwhoeve (special: Dr. Fish-treatment), The Original Dr. Fish (part of Zwaluwhoeve in Amsterdam, luxury beauty resort), Thermae 2000 Cauberg (thermal baths wedged in the hills of Limburg), Elysium (near Rotterdam, extensive and luxury spa), Spa Amsterdam Zuiver (Amsterdamse bos), Devarana sauna Beauty Resort (‘s-Hertogenbosch) Thermen & Beauty Group (12 spas across Holland), Sauna Drộme (Putten in Gelderland, small-scale spa, located in the forest, with sauna boat), Sanadome (Nijmegen), Thermen Bussloo (largest kelo sauna in Europe), Ryokan (Japanese wellness centre), Hammam (Arabian bathhouse) in Amsterdam, The Hague and Leiden.

Secondary wellness facilities

More and more hotels and holiday parks are also offering spa facilities, ranging from a bubble bath or sauna for private use to an offering of various facilities in a public place.

Dutch sauna culture

All saunas in the Netherlands are open to men and women, unless indicated otherwise. In general, bathing costumes are not permitted (for hygienic reasons). Slippers, towels and robes are mandatory and can be rented or brought in. The minimum age varies per wellness centre. Many centres have a women's day or bathing suit day.

While in other countries the focus in wellness centres is on health and beauty treatments, in the Netherlands the catering services generate the most income (60-90% of turnover). Most saunas have a wide range of culinary treats to choose from. The need for holistic treatments aimed at achieving balance in body and soul has become a global trend. In addition, an increasing number of saunas are also meeting the needs of their customers for sustainable saunas, offering a back-to-nature experience with ‘green’, ‘natural’ and ‘organic’ treatments or facilities.