The Heineken Experience


It is not a museum, it is the Heineken Experience. The former Heineken brewery is equipped with the latest multimedia to make you see, hear, smell, taste and enjoy Heineken.

The World of Beer

The Heineken Experience starts at the base: the ingredients and 150 years of brewing craftsmanship. Then you’ll get a 4D-experience what it’s like to be brewed and bottled. More interactive fun is followed by a Heineken show. Finally, you’ll end the experience with a well deserved beer.

Thirsty for Beer?

The Heineken Experience is a fun way to get to know this world famous Dutch beer. It only takes one and a half hour and is a great activity if you’re with friends. Do note that everyone under the age of 18 must be accompanied by an adult.

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Stadhouderskade 78
1072AE Amsterdam