The travel behaviour of tourists is constantly changing. It is more important than ever for the travel trade sector to keep updated on the current market situation, developments and trends in order to predict and proactively react to these changes.
The Netherlands, as a travel destination, is as popular as ever. For many tourists it is a firm favourite for a repeat visit. Perspective 2030 predicts that the number of international tourists visiting the Netherlands will double over the next 10 years. Under the title “A new vision for destination the Netherlands to benefit all Dutch people“ we consider and discuss risks, opportunities and objectives of this expected growth. Find out more about the marketing strategy of the country and gain valuable insights about the future positioning of the Netherlands as a travel destination.