About NBTC
NBTC is the Netherlands’ national destination management organisation. We work closely with partners across sectors to shape the positioning, development, and marketing of the Netherlands as a destination. This includes a strong focus on the international conference and meetings market. By promoting knowledge exchange and fostering strategic collaboration, we help strengthen the Netherlands’ profile as a leading and accessible conference destination. In doing so, we contribute to a liveable, popular, and valuable country for residents, visitors, and businesses.
Inspire, connect and collaborate
We are responsible for developing a national vision on tourism and putting it into practice. We inspire, connect and facilitate cities, regions and other parties with knowledge and data. We provide support for questions relating to positioning, destination development and marketing activities. We work with the tourism industry, regional and local destination management organisations, provinces and ministries, devising great initiatives that attract visitors for holidays or business meetings in the Netherlands.
Read more about NBTC and the national vision 'Perspective Destination Netherlands 2030' on our corporate website.
Meetings & Conventions
NBTC has an excellent platform to support anybody who wants to organise international meetings and conventions in the Netherlands. Find out what NBTC can do for you in the field of meetings & conventions — and connect directly with our experts for personal advice and support.