Dutch Design Week 2020 - Holland.com

Dutch Design Week 2020

July 15, 2020

After extensive consultation with the design community, key partners and relevant agencies, Dutch Design Foundation (DDF) has decided to let Dutch Design Week (DDW) 2020 forge ahead. It will be a combination of a live and online festival, with the focus on relevant matchmaking for the designers. A limited number of people will be able to visit the participating designers in the form of pre-planned visits to studio exhibitions. Alongside this, the major public event will take place online.

Every year in October, some 2600 designers present their work for nine days during Dutch Design Week (DDW) in Eindhoven. Spread over more than one hundred locations across the city, DDW organises and facilitates exhibitions, lectures, award ceremonies, network meetings, debates and festivities. DDW is one of the top three international design events, attracting visitors from the Netherlands and abroad. 

Given the current circumstances, a DDW such as we are used to, with more than 350,000 visitors, large central locations and various organised transport options, is unrealistic. Consultation with the municipality of Eindhoven and Brabant Southeast Safety Region has confirmed reality. So the DDW organisation has developed a scenario with the design community for a compact 'live' DDW.

The ‘live’ version of DDW20 will focus on a bottom-up 'studio exhibitions model', aimed at relevant encounters between the participating designers and professional visitors. Participants will be able to register from 15 June onwards. After approval, they will be able to open the doors of their own studio in October or participate at another available location, with visitors attending by appointment. This takes us back to the roots from which DDW once grew and remains true to its DNA; there for the designer. 

In addition to the studio exhibitions mentioned above, all participants will also have virtual visibility through participating in this year’s greatly improved digital DDW platform. It will also offer space to designers and partners who cannot physically participate in Eindhoven. DDW will deploy thheir international PR and Media activities on the basis of the overall DDW20 programme, with a focus on both 'live' and online participation.

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