Mudflat walking is a unique experience where you traverse the mudflats, over mud flats, sandbanks and through shallow channels.
© Lucas Kemper

Friesland

Friesland is a global leader in various fields of knowledge and is moving on to be an international destination for major business events: everything is possible here! Let your participants be amazed by the beautiful Frisian landscape with no less than 3 UNESCO World Heritage Sites. The compact region of Friesland is easily accessible and has excellent infrastructure. The province is only about an hour away from the international airport: Amsterdam Schiphol.

  • More than 8000 hotel beds in Friesland with 750 in Leeuwarden.
  • The World Trade Center is a congress center for up to 30,000 guests.
  • Just a short one-hour drive from Amsterdam.

Innovators in Key Industries

Friesland is a global leader in several areas of knowledge, such as Water Technology, Sustainable Agriculture & Circularity. The innovative solutions provided by Friesland in these sectors enjoy global attention, recognition and admiration.

Topsports in Friesland is also gaining international attention and success. The province is investing in modern facilities and training programs to support athletes and develop talent. The showpiece is Thialf, the skating heart of the world. These centres of expertise make Friesland an attractive destination for international business conferences!

Portrait Nick Boersma Circular Friesland walking on decking

Watertechnology experts doing research in the Wetsus research lab
Category: Visit website

Water technology

Water technology offers sensational solutions to world problems such as water pollution and energy shortage. With Wetsus & Water Alliance in Leeuwarden, Friesland has a unique research institute that rightly makes the Frisian capital city the European Capital of Water Technology.

A participant of the IFCN Dairy Congress during one of the field excursions, visiting a sustainable Frisian cow farm
Category: Visit website

Sustainable agriculture

Friesland invests in the right balance between economy and ecology and emphasises on the importance of nature-inclusive agriculture. Research centre the Dairy campus welcomes people from all over the world every day to share this knowledge for a sustainable future.

Box of plastic waste materials, to show the waste in the circular economy
Category: Visit website

Circular Economy

Friesland was named the world’s most circular region in 2025 at the World Circular Economy Forum in São Paulo. This recognition crowns years of collaboration between companies, governments and knowledge institutions working with Vereniging Circulair Friesland. The region shows how joining forces accelerates innovation, speeds up implementation, and boosts engagement, especially in high-impact sectors.

Unique Venues

Unique venue Ecological meeting venue De Laape in Warten

As the largest province in the Netherlands, Friesland offers everything you need for distinctive business tourism. From small-scale strategy sessions in wide-open landscapes to multi-day conferences in Leeuwarden, the region provides modern conference venues, easy accessibility, comfortable accommodations and a strong network of sustainable service providers. Surrounded by water, space and characterful historic towns, organizations will find an inspiring yet highly professional setting for their meetings, events and corporate gatherings.

Friesland - Grow. Innovate. Differentiate.

Businesswoman behind presentation desk in Frisian landscape
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Friesland Convention Partners

The regional marketing organisation for planners looking for help and support to organise a MICE-event anywhere in the Province of Friesland.