Oct. 4, 2016

NEW YORK, NY, October 3, 2016 – Three years since the debut of “Holland. The Original Cool.” by the Holland Marketing Alliance, the campaign is back to release a brand new short film on October 4, 2016. The next and final chapter in this successful visual storytelling campaign, which chronicles the cool people, places and things to discover on a visit to Holland, presents “The Tale of Kat and Dog: A Holland Cool Movie.” The short film will be released online at at 8 p.m. EST following an exclusive premiere for a select audience in New York City.

The film is the final installment of the campaign from the Holland Marketing Alliance partners: Netherlands Board of Tourism & Conventions (NBTC), KLM Royal Dutch Airlines, Amsterdam Marketing, and Amsterdam Airport Schiphol. Mustache Agency produced the 17-minute short film. Since 2013, “Holland. The Original Cool.” has shown viewers what makes the destination so cool – from cities like Amsterdam and Rotterdam, to Dutch cultural highlights like Van Gogh, ice skating, the Dutch dance scene and even how to drink jenever.

“The Tale of Kat and Dog: A Holland Cool Movie” follows the story of Kat, a New Yorker traveling in Holland on business, who is on her way home before a fateful meeting with a Dutch dog named Joepie. Through various twists and turns in Amsterdam, Kat comes to realize that she crossed paths with Joepie for a reason, and her life will never be the same because of it. In advance of the short film debut, a teaser trailer was released to give viewers a sneak peek of the film.

“This is our biggest year yet for Holland. The Original Cool.,” explains Rosina Shiliwala, Director, NBTC North America. “The Holland Marketing Alliance has been humbled by how much the campaign has resonated with consumers. The US market has grown year over year since the start of this campaign in 2013, and we crossed a major milestone last year with over 1 million Americans visiting Holland—the first time in a decade. Because of that, we thought a lot about how to end this extremely successful campaign in its last year. We are really proud of our new short film as we believe it has the essence of Holland Cool that our fans have come to know and love, but in a whole new way. Check it out on October 4th and see for yourself!”

This year, a website dedicated exclusively to the short film was created. Viewers can visit to watch the short film, learn about the characters, film locations, and check out other Holland. The Original Cool. content and images.

Tune in at 8 p.m. EST on October 4th at for the world premiere of “The Tale of Kat and Dog: A Holland Cool Movie.”

About Holland. The Original Cool.

A partnership between the Netherlands Board of Tourism & Conventions, KLM Royal Dutch Airlines, Amsterdam Airport Schiphol and Amsterdam Marketing, the first "Holland. The Original Cool." video debuted in May of 2013 and earned more than 1 million views in just four months as well as numerous industry accolades.  In 2014, the campaign was awarded a coveted Platinum Award from HSMAI’s Adrian Awards, honoring the very best in travel marketing. Learn more at or at

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