Scheveningen New Year’s Dive
1 Jan. 2021, Scheveningen
New Year’s tradition
The tradition started in 1965 when a swim club decided to start the year fresh with a plunge in the sea. The new year’s dive received national attention after a big soup brand decided to sponsor it. From that moment on, the amount of participants and locations has increased every year.
Start the year fresh
The new year’s dive is cold, bold and the best way to start the year fresh. The largest dive is held at the beach of Scheveningen, where 10.000 people plunge into the sea each year. This spectacle is also great to watch from the sideline.